Issue #25   •   Quarter 3/4 Edition   •   December 2018

 

2014Q1-mobile-nativeThe fast evolution of mobile communication over the last decades has played a central role in the daily life of most people person on earth. It is a fundamental driver in the global economy and will play an even more vital part for most aspects of global progress in the decades to come. Our own country (Nigeria) is no exception.

The development in voice communication has moved from one fixed phone per household to a highly personal communication device. And Internet is moving in the same direction with mobile, individual cloud based 24/7 connectivity.

The number of mobile broadband will pass one billion subscriptions this year. With close to 5 billion connections in 2016, mobile broadband will bring the Internet further than ever before creating a truly globally networked society and a new generation of mobile natives.

Features of the Mobile Natives:

  • Almost 2 hours per day is spent accessing the Internet from smartphones. The age group 15-24 years spends about twice as much time using smartphone Internet as the age group 45+.
  • The smartphone is always kept close at hand and users tend to carry it with them whenever they move around, even at home. The smartphone represents a vital part of the personal identity from all areas of life and is literally an extension of the body.
  • The smartphone offers an individually designed selection of Internet content, which reflects the identity, and lifestyle of the user.
  • People's Mobile Broadband usage and behaviors are shifting. More than ever, people are viewing broadband access as a 24/7 necessity, rather than "nice-to-have". They see it as part of daily life – moving far beyond basic connectivity. Before people decided when to get online. Nowadays, they decide when to get offline.
  • Losing a regular mobile phone means losing the address book, this is quite troubling. Losing the laptop or the smartphone could mean losing an identity on a social network or a large amount of personal data, which is not recoverable.
  • Of the estimated 5 billion people who will have broadband by 2016, about 85 percent will be mobile broadband subscribers.

So if you happen to see yourself in three out of the above, whether you accept it or not you are now truly living in the global village and your are fairly versed in our native tongue.

To be able to increase the accessibility to the internet for every Nigerian, the Commission and her mother Ministry have joined hands with other government agencies and private companies and have been able to birth this baby. The baby is named Long Term Evolution (LTE) for short.

LTE is the global standard for the fourth generation of mobile networks (4G) supported by all major players in the industry. LTE offers the capacity and the speed to handle a rapid increase in data traffic with close to 5 billion mobile broadband subscriptions in 2016.

The major benefits for LTE deployment are being enjoyed worldwide and we are bringing it home to Nigeria.